Resources are always limited, be it a big or a small brand. Using a data-driven approach for your marketing strategy is always a smart idea in order to optimize the use of your limited resources. Your marketing efforts are retargeted in the right direction making your overall marketing strategy productive.
If Twitter is your preferred platform for marketing your product, then employing Twitter Hashtag Analytics is a brilliant step towards achieving your Twitter marketing goals.
https://adzis.com/blog/twitter-hashtag-analytics-drive-marketing-strategy-success/