UI

User Interface Design Principles for E-commerce

Small improvements to an e-commerce site’s purchasing flow can make a big impact when enticing visitors to become paying customers. By applying Fitts’ Law to an e-commerce site’s interface, designers can make it easier for users to find exactly what … Read the rest

Why does Amazon dominate ecommerce?

In late July, U.S. Treasury Secretary Steven Mnuchin leveled an explosive claim on CNBC , declaring Amazon has “destroyed the retail industry across the United States” and there’s “no question” it has limited competition. The comment was Mnuchin’s reaction to

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