Lightspeed acquired Ecwid in 2021 as part of a strategy to create a single platform for headless omnichannel commerce, said Ruslan Fazlyev, general manager of Lightspeed eCommerce. Social media commerce is an integral part of this, and TikTok is the … Read the rest
E-commerce continues to grow, even as various events mandate shutdowns. Despite the holiday season warning about supply chain shortages and shipping delays, people continued to spend. the target audience for B2B is changing. Forrester has found that 73% of Millennials are involved … Read the rest
The comparison between 2019 (pre-pandemic) and 2021 ecommerce results gave an indication of just how much online buying has grown, gaining 61.4%. Store-based retail was up 2.4% vs. 2019, recovering modestly after a huge hit last year. Ecommerce continued to … Read the rest
A survey was fielded in late November by Pitney Bowes. It found that more than half of U.S. consumers had already started shopping for the holidays. And those who started shopping said they completed nearly half (46%) of their planned … Read the rest
From being an inspirational shopping platform, Pinterest is transitioning towards a site for content creators. The company announced its new feature called Pinterest TV which helps to create live, original videos. These videos mainly focus on shopping, food, fashion, home … Read the rest
It’s been an incredible year of change for consumers and businesses alike. Consumers prioritized personal safety, dealt with illness, job loss, and lack of available products and services. As vaccination rates increase worldwide, what consumer trends will emerge through the … Read the rest
To say that the pandemic has shifted retailer, supplier, and shopper behavior might be to make the understatement of the decade. Retailers needed to implement ways to maintain customers with easier pickup, shipping, and delivery options. Suppliers realized that “just … Read the rest
The holiday season is every store owner’s favorite time of the year. The holiday spirit gets everyone into a shopping frenzy, and with the right marketing strategy, you can win a big piece of that pie for yourself.