Successful e-commerce stores do more than just encourage users to click on the “buy now” button. They make it easy for customers to find the right information for each stage of the buyer’s journey. Helping users to research products and validate a purchasing decision. If customers struggle to find their way around your site, are surprised by unexpected costs, or encounter a frustrating checkout process, they’ll bounce back to the search results and seek out your competitors.
https://www.econotimes.com/10-Essential-Elements-of-Successful-Ecommerce-Websites-1560115