D2C businesses have advantages over incumbent companies. They operate with higher margins and lower prices because they’ve eliminated supply chain intermediaries.
Selling directly to people online rose significantly through the pandemic, with 78 percent of consumers valuing convenience even more now than before Covid-19, according to Salesforce’s State of the Connected Consumer report.
In a U.S.-based survey earlier this year, 69 percent of American consumers purchased at least one D2C brand in 2020, and 79 percent of those familiar with D2C brands said they plan to increase their D2C purchases in 2021, Diffusion’s 2021 Direct-to-Consumer Purchase Intent Index.
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