ZALORA, an e-commerce platform, has integrated its Platform-as-a-Service with OpenAI. Called TITAN, this service aims to drive new efficiencies in operations, improve online fashion customer experiences, and unlock growth opportunities.
TITAN was developed to enhance ZALORA’s automation processes, especially in its Search and Discovery feature so it can provide customers with the best possible results. The integration with OpenAI is aimed at recognizing the nuances of online shopping including spelling variations and errors.
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