A survey was fielded in late November by Pitney Bowes. It found that more than half of U.S. consumers had already started shopping for the holidays. And those who started shopping said they completed nearly half (46%) of their planned purchases. Also, a third of consumers said they planned to shop Black Friday and Cyber Monday deals more this year than they did last year. Only 12% say they will shop for those deals less than in 2020.
The survey indicates that Black Friday—once known primarily as a day to head to malls—has become an online-first shopping holiday. Among those surveyed, 78% planned to do their Black Friday shopping online and 63% planned to finish online shopping by Dec. 13.Whenever they start their shopping, U.S. consumers are poised to spend more than ever on holiday shopping.
In the Pitney Bowes survey, 31% of respondents said they felt more favorable about giving gift cards. While 34% said they are more favorable about receiving gift cards than they were in 2020.