The men’s industry is experiencing exponential growth, and sales are set to eclipse those of womenswear by 2021, according to a survey by Euromonitor.
FN spoke to fashion directors, buyers and designers across the industry to examine how men’s shopping habits have changed — and what impact that is having on the market at large.
They told us that thanks largely to Instagram, the male shopper is more informed, proactive and adventurous than ever before. He is also increasingly embracing e-commerce and more concerned with sustainability.