According to GlobalData, the global e-commerce market for consumer goods more than doubled in size between 2010 and 2020. With this increased scale, e-commerce is also evolving to find more nuanced solutions. So brands and manufacturers will need to make extra efforts to understand shifts in consumers’ online shopping behaviors.
Brands and manufacturers will need to consider which of these distribution routes is best suited for their products and portfolios. Also whether they are competing more on engagement, convenience or value within their wider e-commerce strategy.
As a result of this enforced change in business strategy, companies will now need to focus on the challenges and benefits of e-commerce when reviewing their brand and investment plans.
For detailed article, Read : https://www.just-drinks.com/features/why-e-commerce-is-a-channel-brand-owners-must-target-and-fast-focus/