Shopify Inc. SHOP-T -0.11%decrease is going all in on artificial intelligence, launching a suite of new AI products for the businesses that pay for its e-commerce platform, as it also automates its own labor force to reduce the work being done by humans.
At a semi-annual online product showcase Wednesday, dubbed Shopify Editions, the Ottawa-based company positioned several new tools – out of the nearly 100 updates and features being released – as important steps in a direction that chief executive officer Tobias Lütke had called “the dawn of the AI era” in a recent note to employees.
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