HL LG HERO 1320x660 - Lady Gaga’s Beauty Debut on Amazon Could Mark a New Era for the Retailer

Lady Gaga’s Beauty Debut on Amazon Could Mark a New Era for the Retailer

Nothing Lady Gaga does is conventional, and that now includes launching her new beauty brand exclusively on Amazon.

In a move that shocked the beauty retail industry, Lady Gaga’s upcoming beauty line Haus Laboratories will be available on Amazon in nine countries starting in September. The launch has the potential to change brands’ perception of the ecommerce platform.

Source: https://www.adweek.com/brand-marketing/lady-gagas-beauty-debut-on-amazon-could-mark-a-new-era-for-the-retailer/

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