Despite being split into almost 50 different nations, Europe is among the best places in the world for doing ecommerce. According to a recent study, European cross-border ecommerce rose by 13 percent in the past year and accounts for transactions worth about €137 billion in 2018, representing a share of nearly 23 percent of total European ecommerce.
In the past decade, my co-founder and I built an eight-figure online shop, called expondo, out of nothing. Here’s what we learned.