The number of e-commerce transactions increased from 3.4 billion to 4.8 billion, said the Türkiye E-commerce Ecosystem Report, prepared jointly by the Turkish E-Commerce Association (ETİD), İyzico and Dogma Alares.
The size of the Turkish e-commerce market corresponded to 6 percent of the country’s GDP last year, up from 5.7 percent in 2021.
The share of e-commerce in the retail sector rose from 13.7 percent in 2021 to 16.5 percent in 2022. This was only 5.3 percent in 2018. For comparison, it was more than 31 percent in China, 15.7 percent in Germany, and 26 percent in the U.S. Globally, e-commerce captured a 22 percent share in retail.
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