Amazon and Google face UK over fake reviews :
The CMA hasn’t yet decided whether Amazon and Google have broken the law at this stage, however, it said it would take enforcement action — including taking the companies to court if necessary — if they are found in breach of consumer protection law.
Misleading consumer reviews have proven to be a big problem in e-commerce, and Amazon is a prime target for brands looking to hype up their products online with fake, favorable write-ups. Last month, the company called on social media firms to help it weed out dishonest reviews.
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