The product page is crucial in eCommerce because it acts like a sales promotion girl (SPG) or sales promotion boy (SPB) that will promote your product. You don’t have to open your mouth to sell the product in eCommerce. Instead, the product page itself will speak to your customer and entice them to buy the products. Hence, optimizing your product page for sales conversion plays an important role in driving sales. Here we will break down all the 13 elements of high converting product pages to increase sales.
1. PRODUCT TITLE
Basically, a product title doesn’t affect your conversion, but an enticing product title can drive people to visit your product page. Your product title must describe the product clearly, so there is no misunderstanding about the product you sell. Ensure you don’t make any typo on your product title, or customers will feel doubt about shopping in your eCommerce store.
Mug Dom has a unique way of selling its product through personalized product titles. As we can see from the picture below, the way Mug Dom sells the accountant mug by naming the product title more personalized for the accountant like “Limited Edition – My Accounting Degree 11 Oz Mug.” This way, anyone looking for an accountant mug will feel that they must have the mug.