The Rise of AI, AR, and Social Com in European B2C eCommerce

As digitalization continues to reshape industries, a range of advanced technologies including augmented reality, AI-driven recommendation engines, drones, and AI robots are significantly impacting the B2C E-Commerce experience. Notable trends also encompass AI-generated content marketing, ethical and sustainable considerations, as well as the integration of AR and VR to create personalized shopping experiences.

Additionally, the trend of social commerce, originating from China, has gained momentum in Western markets, providing a seamless shopping experience that benefits consumers and brands, albeit with concerns arising over its growth pace and regulatory alignment.Read more about the study…