The Art of Competitive Pricing: A Guide for E-commerce Teams

How e-commerce teams can use web scraping to monitor prices in near real-time

If you’re running your own online business or work within an e-commerce team, you know how important it is to price your products and services competitively.

According to the experts at BigCommerce, almost 90% of online shoppers in the USA make their buying decisions based on price, rating it as the most important factor.

According to a study by the Pew Research Center, over 85% will compare prices before making a purchase. Ultimately just under 4 in 5 online shoppers will opt for the best bargain.

This means it’s vital that your business is aware not only of competitors’ prices but also of any discounts or special offers they’re currently running. You also need to have a clear idea of exactly what they’re selling, so you aren’t comparing apples with oranges.

In this guide, you’ll learn how e-commerce teams can use web scraping to monitor prices in near real-time to beat the competition.
Read more about the study…