Paypal is testing a series of new, artificial intelligence-powered innovations to implement features that will drive more traffic to e-commerce businesses.
The first feature, CashPass, delivers tailored cash-back offers to customers based on their shopping history, alongside a streamlined purchase process for users who click on a promotion. The second feature, called Smart Receipts, displays individualized product suggestions in a customer’s order confirmation email, allowing them to consider other purchases from the same brand. Paypal plans to launch Cashpass in March but has yet to set a timeline for Smart Receipts. Read more about the study…
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