JPMorgan highlighted Amazon (NASDAQ: AMZN) as its Best Idea, pointing to its continued dominance and growth within the U.S. e-commerce sector. According to JPMorgan’s analysis, Amazon’s share of the U.S. e-commerce market saw a year-over-year increase of 272 basis points, bringing its total market share to 46.4% in the fourth quarter. This marks the sixth consecutive quarter where the company’s year-over-year market share gains have surpassed 100 basis points.
The firm projects Amazon’s U.S. Gross Merchandise Volume (GMV), excluding physical stores, to grow by 12.0% year-over-year in 2024, slightly down from the 12.6% year-over-year growth seen in 2023. The forecast suggests that Amazon will continue to expand its share of the U.S. e-commerce market by an additional 160 basis points year-over-year. Read more about the study…
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