According to early trends from several industry players, the festive season has started on a high note for e-commerce companies. Last month, even before the flagship sale events went live, analysts at Redseer had estimated that the gross merchandise value (GMV) of e-commerce companies would grow by 20 percent on a year-on-year (YoY) basis to touch Rs 90,000 crore this festive season as consumer sentiment remains upbeat and smaller sellers look to spend more on marketing.
As predicted, fashion, electronics, and appliances were the most popular categories across platforms. Sales data from just October 7 and 8 showed that order volumes on e-commerce companies have already grown by over 15 percent on a YoY basis and have more legs, as per Unicommerce, a business-to-business (B2B) company that sells its software to retailers such as Myntra and several others. Read more about the study…
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