From the yoga studio to brunch plans, your lifestyle is as dynamic as you are - and it’s about time your activewear is kept up. That’s where we come in.
Under the 90 Degree Label, we aim to push the boundaries between functional sportswear and progressive street style, licensing women to be bold. We pride ourselves on producing high-quality garments that are not only affordable and accessible but also bestow self-confidence in the wearer.
NOM Maternity launched in 1998 in a small boutique called Naissance on Melrose. Pioneering fashion-forward maternity wear, NOM sold trendy clothes to expecting (and often famous) Los Angeles moms. In 2015, after inheriting Seattle-based Village Maternity from her mother, Anna Capretto, a New York fashion veteran and mama of two littles, bought NOM Maternity. Fusing the legacies of a Hollywood trailblazer with her mother’s own beloved, trusted brand, NOM was born again—this time with a distinct focus on timeless maternity essentials and sustainability.