RRD Report: Amid Steadying Supply Chains and eCommerce Demands, Brands Make Meaningful Strides in Sustainability
77% moved closer to sustainability goals amid market pressures and competing priorities
CHICAGO – July 12, 2023 – R.R. Donnelley & Sons Company (RRD) released its 2023 (Un)Packaging Reality Report, revealing how brands navigated last year’s market pressures and shortages to ease certain supply chain challenges and meet eCommerce demands. The second edition of RRD’s annual report now includes complementary input from label decision makers, in addition to the original audience of packaging decision makers.
According to the report, those citing product-related concerns dropped to 20% from the previous 34% while concerns surrounding packaging materials and transportation also mellowed. Meanwhile, eCommerce orders rose for 60% of respondents. Despite this challenging environment, 77% claimed their organizations moved closer to sustainability goals.
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