Articles

Why do retailers collaborate with celebrities?

It’s no secret that celebrity endorsements help sell. And while not all retailers collaborate with celebrities, it’s based on a pretty simple logic: people idolise celebrities. So how is retail capitalising on celebrity campaigns? Is it genuinely an effective marketing strategy?

 

Source: https://www.retailgazette.co.uk/blog/2019/02/why-do-retailers-collaborate-with-celebrities/

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