IVY PARK DESKTOP AW V2 03 696x425 - Why do retailers collaborate with celebrities?

Why do retailers collaborate with celebrities?

It’s no secret that celebrity endorsements help sell. And while not all retailers collaborate with celebrities, it’s based on a pretty simple logic: people idolise celebrities. So how is retail capitalising on celebrity campaigns? Is it genuinely an effective marketing strategy?

 

Source: https://www.retailgazette.co.uk/blog/2019/02/why-do-retailers-collaborate-with-celebrities/

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