From retailers’ dedicated online stores and all-in-one marketplaces like Amazon, JD, or AliExpress to shopping while you scroll through your social media feed: E-commerce has come a long way since the early stages of the internet. While said marketplaces still dominate online shopping, social commerce, in this case, retailers and brands using integrated shop solutions of social media platforms like Instagram or TikTok, has become more important over the last years. As data from Statista Market Insights shows, the revenue share of social commerce in all e-commerce transactions is projected to increase to 22 percent by 2028. Read more about the study…
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