E-Commerce

The launch of Amazon South Africa is far from prime

Amazon has finally launched its South African store after announcing its intent last year in October.
However the launch is disappointing due to a lack of internationally available products, Amazon Prime offers and an incomplete storefront.
It is still early for Amazon, and the company can still right many of these wrongs in the next few months.

After eight months of waiting, Amazon South Africa has launched for local customers, who can now head to its storefront – Amazon.co.za – and start ordering from the American ecommerce giant.

The website was brought online without an announcement earlier this week, but today Amazon has officially launched in the country and must now compete against a host of other firms, including the likes of other recent newcomer Temu. Read more about the study…

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