Since its inception, Believe Athletics has been committed to building a sustainable future and respecting the environment.
We use clean, fair, and sustainable production processes, focusing almost all of them on the Iberian Peninsula.
We only work with recycled materials of the highest quality with special treatments to avoid the release of microplastics during washing and to last for a long time.
Barbell Apparel was founded with a simple vision: clothing should be better.
Founded by a team of friends and athletes, we started our story by launching our Athletic Fit Jeans on Kickstarter.
That campaign grew past our wildest expectations, becoming the 2nd most funded fashion project of all time, and sparking a change across the fashion industry to bring "Athletic Fit" mainstream.