Business

YouTube to acquire Indian video e-commerce platform Simsim

The Simsim app serves as a platform to connect local businesses, influencers, and customers.

YouTube announced on July 20, 2021 that it will acquire Indian video e-commerce platform Simsim, as part of its efforts to help small businesses and retailers in India reach new customers.

“We are taking another step to help viewers discover and buy products from local businesses: we have signed a definitive agreement to acquire Simsim and expect to complete the transaction in the coming weeks,” Google said.

Simsim co-founders Amit Bagaria, Kunal Suri, and Saurabh Vashishtha said in a joint statement that the platform was started to help users across India shop online with ease.

Read more: https://www.moneycontrol.com/news/business/youtube-to-acquire-indian-video-e-commerce-platform-simsim-7195581.html

ecommanager

Recent Posts

SoftBank-Owned ARM To Develop AI Chips

SoftBank-owned UK chip design firm ARM Holdings to develop AI accelerator chips for data centres…

2 days ago

How AI is changing the game for customer retention

Swiss Re has highlighted the increasing importance of advanced analytics and artificial intelligence (AI) in…

3 days ago

OpenAI Launches GPT-4o: Revolutionizing Conversational AI

The new version of the ChatGPT AI chatbot has been unveiled and offers near-instant results…

4 days ago

Fastest AI Supercomputer in the UK Comes Online

The U.K.’s fastest and most powerful supercomputer has come online to power AI training and…

5 days ago

Amazon to invest $1.3 billion in France, create 3,000 jobs

Amazon's 1.2 billion euros investment in France to create 3,000 jobs, enhance cloud infrastructure for…

6 days ago

BigCommerce names former Accenture executive as president

Coming off an upturn in 2023 business, ecommerce technology company BigCommerce is eyeing more growth…

1 week ago