News

Tinuiti to Acquire Connected TV Ad-Buying Business Bliss Point Media

E-Commerce company Tinuiti, which is focused on e-commerce services, digital marketing, and ad buying in search and social media, will integrate Bliss Point’s connected-TV capabilities and expand Bliss Point’s proprietary buying and planning technology across other categories, Mr. Morrison said. The companies are merging as advertisers increasingly shift spending to connected TV and seek support in making sense of a fragmented digital media and marketing industry.

Marketing and e-commerce company Tinuiti Inc. has agreed to acquire connected TV ad-buying shop Bliss Point Media Inc., the companies said, marking the New Mountain Capital-backed company’s second purchase in recent months.

Read more: https://www.wsj.com/articles/tinuiti-to-acquire-connected-tv-ad-buying-business-bliss-point-media-11626710400

ecommanager

View Comments

  • Wonderful website. A lot of helpful info here. I?¦m sending it to some pals ans additionally sharing in delicious. And naturally, thank you for your sweat!

Recent Posts

Meta profits soar but costs of AI cause worry

SAN FRANCISCO - Facebook-owner Meta on Wednesday said its quarterly profits soared last quarter, but…

2 days ago

TSLA Is Now ALL About AI & Robotaxis

Tesla CEO Elon Musk made it absolutely clear on today’s Tesla conference call: if you…

3 days ago

Emerging technologies will control the global power balance

A new kind of global competition is unfolding, with China and the United States vying…

4 days ago

Is Shopify stock buy? (April 2024)

Ahead of the company’s first-quarter results, RBC analyst Paul Treiber remains bullish on Shopify (Shopify…

5 days ago

Alibaba.com unveils Logistics Marketplace for U.S. SMEs

Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce, today officially introduced its Logistics Marketplace,…

6 days ago

Apple could bring AI to iPhones this summer

Apple is widely expected to unveil new AI features for the iPhone this year at…

1 week ago