Live stream commerce is the next big thing for marketers and companies. It has grown significantly, and it blends the effectiveness of live video streaming with online shopping, enabling firms to showcase their products/offerings in real time. This category helps brands to interact with their audience directly. It combines two popular trends – live video and e-commerce – to create an interactive shopping channel for consumers. In a live-streaming commerce event, a popular host will showcase content that features products or services while engaging with their audience in real time and helping them make purchases without leaving the live stream.
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