Over the past half-decade, the European eCommerce landscape has undergone a profound metamorphosis, spurred by a confluence of technological innovations, shifting consumer behaviors, and ingenious business strategies. This transformative journey has been further catalyzed by the changing dynamics of consumer preferences and behaviors, as shoppers increasingly migrate towards online platforms for their shopping needs. A notable catalyst for this transformation was the global COVID-19 pandemic, which accelerated the adoption of digital commerce solutions as people sought safe and convenient avenues for acquiring goods and services from the comfort of their homes.
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