For smaller merchants, the online sale’s the easy part — compared to logistics.
For the eCommerce juggernauts — Walmart, Amazon and Shopify among them — there’s money to be made, and merchant loyalty to be minted, by offering a single point of access to handle the steps that occur after the buy button is clicked.Fulfillment-as-a-service, FaaS as we’ll shorthand it here, covers everything from getting goods transported to warehouses (on cargo ships, etc.,) to storing them, to getting them to the customers’ doorstep.
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