With SEO planning for the holiday season already underway, schema usage seems to be a top priority for e-commerce brands that own the top-ranking keyword positions.
Compared to 2022, schema adoption has increased 4x, according to data from the SEO enterprise platform BrightEdge.
Why we care. E-commerce is often a bellwether, where SEO strategies, tactics, and techniques change before other sectors. So it’s always interesting to watch and see what’s trending among the leading e-commerce brands and what they prioritize in their holiday strategies.
Read more about the study…
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