Less than half (41 percent) of shoppers in the United Kingdom think that artificial intelligence (AI) is having a positive impact on their retail experiences. However, over two-thirds (70 percent) do prefer brands with personalized recommendations, which is how AI is often used in online retail.
These data come from new research conducted by SAP Emarsys. Over 2,000 shoppers in the United Kingdom were surveyed. The research tried to get an overview of the general consensus on AI in retail.
Read more about the study…
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