Amazon’s Prime Day 2018 became the biggest shopping day in its history, beating out Cyber Monday and Black Friday, resulting in a whopping 100 million products sold and an estimated $3.4 billion in sales. With two full days of deals (the longest yet) and 50 million Americans planning to shop, this year is poised to be bigger than ever — and it’s not just Amazon who will see a lift.
Prime Day has expanded beyond Amazon as well. Brands participating in Amazon’s Prime Day 2019 can expect to see 3-4X increase in sales during the 48 hour shopping event. Last year, online ad firm, Criteo found that even retailers not selling on Amazon, but who anticipated the timing, saw a 30% boost in sales of their own.
With the July event continuing to expand both on and off Amazon, it is critical for retailers and brands to have a strategy in place to win this year’s Prime Day, even when you’re not Amazon. Here are four ways to help you do just that.
Source: https://multichannelmerchant.com/blog/how-to-win-amazon-prime-day-when-youre-not-amazon/
SAN FRANCISCO - Facebook-owner Meta on Wednesday said its quarterly profits soared last quarter, but…
Tesla CEO Elon Musk made it absolutely clear on today’s Tesla conference call: if you…
A new kind of global competition is unfolding, with China and the United States vying…
Ahead of the company’s first-quarter results, RBC analyst Paul Treiber remains bullish on Shopify (Shopify…
Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce, today officially introduced its Logistics Marketplace,…
Apple is widely expected to unveil new AI features for the iPhone this year at…