Amazon’s Prime Day 2018 became the biggest shopping day in its history, beating out Cyber Monday and Black Friday, resulting in a whopping 100 million products sold and an estimated $3.4 billion in sales. With two full days of deals (the longest yet) and 50 million Americans planning to shop, this year is poised to be bigger than ever — and it’s not just Amazon who will see a lift.
Prime Day has expanded beyond Amazon as well. Brands participating in Amazon’s Prime Day 2019 can expect to see a 3-4X increase in sales during the 48 hour shopping event. Last year, online ad firm, Criteo found that even retailers not selling on Amazon, but who anticipated the timing, saw a 30% boost in sales of their own.
With the July event continuing to expand both on and off Amazon, it is critical for retailers and brands to have a strategy in place to win this year’s Prime Day, even when you’re not Amazon. Here are four ways to help you do just that.