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Frito-Lay today announced a new way for shoppers to customize their own Frito-Lay Variety Pack (FLVP) to fit the snacking needs of their household via a new feature on its direct-to-consumer website, Snacks.com.This new offering marries the convenience of online shopping, as shopping for snacks online has grown over 100 percent year-over-year, with the customizable variety consumers are seeking. “Our ability to own the end-to-end value chain enables us to deliver customized offerings like ‘Make Your Own Variety Pack’ to create a more personalized snacking experience.”This option is now available in 24 states located in the Eastern U.S., in addition to Arkansas, Louisiana and Texas, which is the first step of a multi-phase rollout to bring this level of customization to consumers nationwide by early 2021.
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