Five Consumer Trends Businesses Should Watch For In 2022

It’s been an incredible year of change for consumers and businesses alike. Consumers prioritized personal safety, dealt with illness, job loss, and lack of available products and services. As vaccination rates increase worldwide, what consumer trends will emerge through the rubble? Having a good grasp on what lies ahead can help businesses see around corners and plan effectively to address the post-pandemic consumer. Read on for five upcoming consumer trends.

1. The consumer journey starts with “when do I need it?”

When they need it, not where they’ll buy it, is the new entry point for the consumer purchase decision tree. According to PYMNTS: “Shopping in this brave, new economy is less about choosing whether to buy products online or in stores and more about how shopping fits into consumers’ schedules.

Read more: https://www.forbes.com/sites/forbesbusinesscouncil/2021/10/22/five-consumer-trends-businesses-should-watch-for-in-2022/?sh=44231c417c02