If shoppers have to choose between walking into a brick-and-mortar store and heading online to buy something, chances are they’re going to choose online shopping. In fact, about 1.92 billion people are expected to buy something online in 2019. In particular, shoppers are turning to marketplaces to browse, compare prices, and buy products for the convenience of shopping in one place. Just like the department stores of yesteryear and the convenience they offered, shoppers love online marketplaces — so much so, they spent $1.86 trillion globally in 2018!
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