In recent years, the advent of e-commerce has changed the way we shop. Instead of going to the store, we have the option of ordering anything from the comfort of our home. However, an e-commerce store to be successful in such a competitive environment will depend on its ability to generate leads and nurture them to fruition. Given the fact just how lucrative the future of online shopping is, achieving this will become increasingly difficult as new players enter the market in search of e-commerce stardom.
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