The Simsim app serves as a platform to connect local businesses, influencers, and customers.
YouTube announced on July 20, 2021 that it will acquire Indian video e-commerce platform Simsim, as part of its efforts to help small businesses and retailers in India reach new customers.
“We are taking another step to help viewers discover and buy products from local businesses: we have signed a definitive agreement to acquire Simsim and expect to complete the transaction in the coming weeks,” Google said.
Simsim co-founders Amit Bagaria, Kunal Suri, and Saurabh Vashishtha said in a joint statement that the platform was started to help users across India shop online with ease.