The omni-channel retail offering of Click & Collect is becoming even more common with 2020 seeing a global market shift of customers shopping remotely for safety as well as convenience and efficiency. Click & Collect suits shoppers for a range of service and hospitality industries including take away food, electronics and lifestyle shopping, and, significantly, grocery shopping. In survey conducted in 2019, Statista reports that of the group, 47.4% chose this type of service to avoid shipping charges while 44.4% reported their primary reason for using the service was to minimise time wasted shopping in-store.
As a value proposition, ordering items this way enables retailers and food businesses a means to move to online without losing face-to-face customer relationships. In fact, when introduced effectively with the adjustment of business processes, staff training, and clear marketing to customers backed by a high level digital infrastructure for ordering and consistent inventory management you can diversify your revenue streams. As per DeAnn Campbell’s analysis, ‘Offer a seamless, respectful, and convenient service, and find ways to connect the click-and-collect and in-store experiences to delight customers’ — an exceptional Click & Collect process can actually transform your entire business.
This infographic provides more useful statistics to critically analyse the business benefits of providing this service for your customers. 2Flow designed this graphic, How To Win Customers With Click & Collect, to assist business owners and organisations learn more about this strategic way to enhance their value proposition while targeting processes that can build further revenue. The speed, convenience, and cost-effectiveness of this product delivery combined with the ease of access for customers makes this an ideal service offering in 2020, with this graphic also highlighting common issues so that you can smoothly implement for both staff and customers.
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