A fascinating new trend is taking over the world of fashion: digital clothing and accessories that only exist virtually. Customers can purchase a piece of clothing or a pair of shoes online and have it augmented onto a photo of themself using a process called digital tailoring.
Again, the garment doesn’t exist in real life and you can’t actually wear it — what you receive is only a photo.
While digital-only fashion may seem bizarre or ridiculous to some, it’s creating some very interesting possibilities for the future of design and retail. Particularly for those who live their lives online and consume fashion rapidly, this type of technology could solve one of fashion industry’s biggest problems: its environmental impact.