VTEX has announced a multi-year agreement with Amazon Web Services, Inc. (AWS) to create a new direct-to-consumer (DTC) solution that gives large enterprises — particularly global consumer packaged goods (CPG) brands — the ability to quickly and easily launch e-commerce sites and experiences to sell directly to consumers. The agreement will enable VTEX to extend its presence in the global digital commerce segment by using AWS technologies and leveraging AWS’ sales channels to build innovative, customer-centric capabilities for CPG companies.
The new DTC Launchpad solution, powered by VTEX on AWS, will combine AWS machine learning services, including Amazon Forecast and Amazon Personalize, and VTEX eCommerce, marketplace, and order management capabilities with logistics and distribution operations provided through Amazon’s global Multi-Channel Fulfillment (MCF) to create an end-to-end DTC solution.
Read more: https://risnews.com/vtex-and-aws-deliver-dtc-e-commerce-solutions-global-enterprises
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