Staying on top of the latest SEO trends will help online entrepreneurs build an effective strategy, meet the requirements that Google uses to rank websites, and consequently, make more sales.
TREND #1: VOICE SEARCH & FEATURED SNIPPETS: FROM TYPING TO TALKING : This trend is already affecting SEO by changing the way people search, as well as how they get the results.
TREND #2: ADDING VIDEO TO PRODUCT PAGES : A video is a powerful form of content that makes a significant contribution to the SEO strategy. Video is considered to be evidence of quality content and sends signals to search engines regarding its rich media.
TREND #3: ARTIFICIAL INTELLIGENCE & SEO: A MATCH MADE IN HEAVEN : Google leverages the capabilities of artificial intelligence and natural language processing to analyze not only the content but the context of web pages. This provide more accurate organic search results.
TREND #4: AUGMENTED REALITY : With the help of AR, your online business can engage the customers better, make the products stand out in search results, which leads to more traffic, social shares, and sales.
TREND #5: LEVERAGING INFLUENCES TO BOOST SEO : There is a strong correlation between influencer marketing and SEO. Opting for this strategy will help business owners generate traffic, increase brand awareness, as well as amplify their content reach.
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