E-Commerce company Tinuiti, which is focused on e-commerce services, digital marketing, and ad buying in search and social media, will integrate Bliss Point’s connected-TV capabilities and expand Bliss Point’s proprietary buying and planning technology across other categories, Mr. Morrison said. The companies are merging as advertisers increasingly shift spending to connected TV and seek support in making sense of a fragmented digital media and marketing industry.
Marketing and e-commerce company Tinuiti Inc. has agreed to acquire connected TV ad-buying shop Bliss Point Media Inc., the companies said, marking the New Mountain Capital-backed company’s second purchase in recent months.
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