TikTok is set to produce its first live shopping and entertainment event today. This is a place where people can buy products directly on the platform, tapping into the rise of “social shopping”.
Known for its short lip sync videos and comedy videos, the video-sharing platforms is jumping into e-commerce, and has specifically chosen the e-commerce space to do it.
Rich Waterworth, TikTok General Manager, UK and EU, told the BBC: “We think it’s a really significant moment. E-commerce is a big opportunity for TikTok and it’s something we’re investing in significantly.”
For more information, Read : https://www.cityam.com/tiktok-taps-into-ecommerce-with-uk-live-shopping-launch/