Having a brand-new website can be extremely thrilling for marketers as it is a chance for re-engaging customers by giving them an all-new experience. According to https://www.inc.com, on average websites undergo redesign every 18-24 months to keep the excitement alive. However, it is quite common for the excitement to turn into chaos soon after as you realize that the new design despite being visually appealing is not experiencing the same volume of traffic as before. Below, you can get to know about the importance of website redesign SEO and how to do it right.
The reason, usually, is lack of search engine optimization as in the eagerness to build a new site; the SEO of the earlier version has been lost.
THE IMPACT OF WEBSITE REDESIGN ON SEO
If the website redesign project does not take into account the existing SEO, it can easily result in a significant loss of traffic and sales. Conversely, a new design can result in an increase of both due to better customer appeal combined with the existing SEO advantages. It is important to appreciate that even well-designed websites will not bring in the traffic unless they are optimized for search engine discoverability.
If you do not take care to retain the SEO of the earlier version of the website, the website redesign will come across as a completely new website that has no SEO value from the perspective of both users and search engines. This invariably leads to the ranking dropping that results in loss of website traffic, lead generation, and ultimately, sales. Including SEO in your site redesign can add to the user experience and boost your rankings.