The E-commerce Experience will Transcend The Screen. In addition to delivering an experience through all screen types, future experiences will be delivered through new touchpoints such as voice, wearables, and kiosks.
The E-commerce Experience will be More Personalized. While this has been a buzzword for decades, the next wave of personalization will do a much better job of predicting needs. Each individual will get a different experience based on geography, searching history, past behavior, etc. When you walk into a store, a salesperson can intuit a lot about you. The future of e-commerce will use technology to do the same thing … smarter technology that provides a better experience.