The future of African Business-to-Consumer (B2C) eCommerce is poised for significant growth, with market insights and predictions for 2020 indicating a promising trajectory. The continent’s digital economy is rapidly evolving, driven by increasing internet penetration, mobile connectivity, and a burgeoning middle class with growing disposable income.
The African eCommerce landscape is currently dominated by a few key players, including Jumia, Takealot, and Kilimall. However, the market is far from saturated, with vast untapped potential for new entrants and existing businesses to expand their reach. The United Nations Conference on Trade and Development (UNCTAD) reports that less than 3% of retail sales in Africa are made online, compared to a global average of 14%. This disparity underscores the immense opportunity for growth in the African B2C eCommerce sector.
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